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特步(01368.HK):今年聚焦打造新品牌 明年下半年或进行DTC营销转型
阿思达克 08-28 16:58
特步国际(01368.HK)主席兼行政总裁丁水波在电话会议上表示,经过整改後,电商业务的单价及折扣都有理想的提升,上半年表现基本持平,认为下半年情况会有改善,认为日後的销售量会越来越大。

被问及安踏体育(02020.HK)现时正进行DTC营销(Direct To Consumer)的转型,公司未来会否有此发展计划时,他回应指这是一个未来需要发展的方向,对於同业的举措表示赞成,但因为公司今年将重点放在新品牌的打造,若要进行的话要留待明年下半年。

在派息政策方面,他指出这些年公司派息比率都是保持在50%以上,承诺未来都会是此水平。

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