特步国际(01368.HK)公布中期业绩 时尚运动收入逆势大增35.7倍 中期息6.5港仙
格隆汇8月28日丨特步国际(01368.HK)公告,截至2020年6月30日止6个月,公司收入36.79亿元人民币(单位下同),同比增长10%;经营溢利5.01亿元,公司股东应占溢利达2.48亿元,宣派中期股息每股6.5港仙。
收入增长主要来自时尚运动的代表品牌带来的收入。期间时尚运动收入达4.59亿元,同比增长35.7倍。
于2020年6月30日,集团于中国内地及海外共有6,124家主要由其授权分销商经营的特步品牌店铺。
为应对疫情,公司积极将销售转移至特步主品牌的电子商务平台,并采取各种成本控制措施,以减轻疫情对业务的影响。自中国内地疫情爆发初期,公司一直采用全新且具成本效益的销售渠道,以抵销实体零售店人流量减少所带来的影响。公司鼓励代理商及特步员工通过私域流量,如小程序、聊天群组和个人社交媒体帐户等方式接触消费者。私域流量销售对特步主品牌2020年第一季度的零售额贡献显著。2020年第二季度零售额的恢复速度较第一季度快。
展望未来,集团相信疫情将进一步提高中国人民的健康意识。因此,公司对在中国内地的长远业务发展及体育用品行业前景保持乐观。与此同时,疫情加剧了中国内地体育用品市场的进一步整合。公司有信心,凭藉公司强劲的净现金状况及稳固的业务根基,公司有优势从市场整合中获益。公司预计集团业务将于2020年下半年及2021年逐步改善。
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