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特步國際(01368.HK)公佈中期業績 時尚運動收入逆勢大增35.7倍 中期息6.5港仙
格隆匯 08-28 13:17

格隆匯8月28日丨特步國際(01368.HK)公告,截至2020年6月30日止6個月,公司收入36.79億元人民幣(單位下同),同比增長10%;經營溢利5.01億元,公司股東應占溢利達2.48億元,宣派中期股息每股6.5港仙。

收入增長主要來自時尚運動的代表品牌帶來的收入。期間時尚運動收入達4.59億元,同比增長35.7倍。

於2020年6月30日,集團於中國內地及海外共有6,124家主要由其授權分銷商經營的特步品牌店鋪。

為應對疫情,公司積極將銷售轉移至特步主品牌的電子商務平台,並採取各種成本控制措施,以減輕疫情對業務的影響。自中國內地疫情爆發初期,公司一直採用全新且具成本效益的銷售渠道,以抵銷實體零售店人流量減少所帶來的影響。公司鼓勵代理商及特步員工通過私域流量,如小程序、聊天羣組和個人社交媒體帳户等方式接觸消費者。私域流量銷售對特步主品牌2020年第一季度的零售額貢獻顯著。2020年第二季度零售額的恢復速度較第一季度快。

展望未來,集團相信疫情將進一步提高中國人民的健康意識。因此,公司對在中國內地的長遠業務發展及體育用品行業前景保持樂觀。與此同時,疫情加劇了中國內地體育用品市場的進一步整合。公司有信心,憑藉公司強勁的淨現金狀況及穩固的業務根基,公司有優勢從市場整合中獲益。公司預計集團業務將於2020年下半年及2021年逐步改善。

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