都市麗人(2298.HK):5、6月門店同店可比零售額已恢復至同期超8成
格隆匯8月28日丨都市麗人(2298.HK)午間業績報告顯示,2020年5月份和6六月份門店的同店可比零售額已恢復至去年同期的約83.5%。接下來公司會採取一系類措施減低疫情的影響:
a)加快推動線上“新零售”發展,包括騰訊小程式和網上直播,實現全渠道行銷和延長營業時間;加上動用5900萬會員的私域流量,推動銷售,使一些主要電商平台在2020年5月和6月銷售同比增長約34.7%;
b)優化會員系統和會員精細化管理(例如精準產品推薦、精準促銷和其他活動、會員忠誠度計劃等),改善會員的購買率,復購率和活躍率;
c)2020年下半年將加大跟主要電商平台天貓、京東和唯品會的生意合作,以維持或超過2020年上半年電商業務的增長、跟其他電商平台合作;及以新品牌於電商渠道推出新家居服產品和新男士內衣褲產品。
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