IDC料今年全球智能手機出貨量跌9.5%至12億台
調查機構IDC發表的報告指,料全球智能手機出貨量今年將跌9.5%至12億台,該行指出次季出貨量雖稍為好過預期,但仍按年下跌17%,意味經濟層面令人憂慮,正面來看該行估計智能手機市場將在2022年全面復甦,未來五年的年複合增長為1.7%,主要受惠智能手機將成全球運算平台中的首選。
該行的分析指出,儘管受疫情及消費者需求困擾,5G仍然是各智能手機廠商的關注重點,部分龍頭廠商均削減2020年的生產計劃以應對市場下滑情況,而削減的領域大多於4G產品上,而到年底前料已發展市場的主要渠道均會被5G手機佔據,令4G手機上架空間收窄。但該行仍相信消費者對5G需求十分低,配合經濟下行因素,將為硬件價格及服務費用等帶來壓力。
該行指出,5G推出主要是由供應主導,加上受經濟環境困擾,平均銷售單價跌勢加快,在過去數季中國有43%的5G設備價格低於400美元,該行估計全球5G智能手機平均銷售單價到2023年將跌至495美元,屆時5G手機將佔全球市場的一半。
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