IDC料今年全球智能手机出货量跌9.5%至12亿台
调查机构IDC发表的报告指,料全球智能手机出货量今年将跌9.5%至12亿台,该行指出次季出货量虽稍为好过预期,但仍按年下跌17%,意味经济层面令人忧虑,正面来看该行估计智能手机市场将在2022年全面复苏,未来五年的年复合增长为1.7%,主要受惠智能手机将成全球运算平台中的首选。
该行的分析指出,尽管受疫情及消费者需求困扰,5G仍然是各智能手机厂商的关注重点,部分龙头厂商均削减2020年的生产计划以应对市场下滑情况,而削减的领域大多於4G产品上,而到年底前料已发展市场的主要渠道均会被5G手机占据,令4G手机上架空间收窄。但该行仍相信消费者对5G需求十分低,配合经济下行因素,将为硬件价格及服务费用等带来压力。
该行指出,5G推出主要是由供应主导,加上受经济环境困扰,平均销售单价跌势加快,在过去数季中国有43%的5G设备价格低於400美元,该行估计全球5G智能手机平均销售单价到2023年将跌至495美元,届时5G手机将占全球市场的一半。
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