燕京啤酒(000729.SZ)：上半年淨利同比降47.46%至2.7億元
格隆匯 8 月 27日丨燕京啤酒(000729.SZ)公告，2020年1-6月，公司實現啤酒銷量209.69萬千升，實現營業收入55.65億元，同比降13.88%，實現利潤4.07億元，實現歸屬於上市公司股東淨利潤2.7億元，同比降47.46%。
2020年4-6月，公司實現啤酒銷量149.35萬千升，同比增長6.83%，實現營業收入35.6億元，同比增長18.14%，實現利潤6.5億元，同比增長10.56%，實現歸屬於上市公司股東淨利潤5.15億元，同比增長達13.60%。
2020年上半年，公司的生產經營受疫情影響，面臨較大壓力,公司在做好疫情防控的前提下，有序推進各項工作，高效發展。進入第二季度後，隨着復產復工加快，生產經營活動有序開展，公司積極採取各種措施，科學統籌原材料運輸、包裝材料配送、生產流程組織、優秀品質管理、產品快速營銷等全鏈條工作，並根據市場情況及時做出調整，在維護餐飲渠道的同時加大流通渠道的營銷力度，重點關注線上銷售、家庭消費，持續佈局跨平台銷售戰略，公司啤酒銷量從四月份開始，實現連續增長，營業收入顯著提速，淨利潤同比增長達兩位數。
產品創新方面：公司認為創新理念和質量保證是公司最重要的成長根本。目前，國內啤酒消費市場的發展逐步由“量”轉“質”,從大眾類、同質化產品的競爭轉向高品質、個性化產品的競爭,面對市場消費口味以及不同區域消費需求的不斷變化，公司始終堅守產品質量，堅持科技創新，利用國家級科研中心及國家級實驗室的強大研發能力，連續推出燕京白啤、燕京U8、燕京八景文創產品、冬奧定製款產品、漓泉1998等高品質產品，打造國貨精品，實現品質燕京。特別是燕京U8的推出，使“小度酒大滋味”的產品理念深入人心，開創了全新的小度啤酒品類，形成了更加靈活、更加貼近市場的產品組合。報告期內，公司以燕京U8為代表的六款新品斬獲“青酌獎”酒類新品。
渠道營銷方面：報告期內，公司繼續鞏固和拓展營銷渠道，圍繞零售渠道，持續拓展存在增量空間的核心區域；積極拓展KA、夜場渠道；積極探索數字化轉型路徑，加快梳理分銷網絡；深度挖掘電商渠道潛力，積極推進與第三方電商平台的戰略合作，創新線上線下立體化多線路業務拓展，構建並不斷拓展“互聯網+”渠道體系。2020年上半年，公司的流通渠道和電商渠道發揮了較大作用，上半年燕京電商銷量同比增長74%，銷售額同比增長達82%。
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