港视(01137.HK)即将推外卖App及HKTVpay
香港电视(01137.HK)副主席王维基出席业绩发布会时表示,上半年公司订单交易额增长一倍,毛利率亦由去年同期的21.2%升至24.8%,主要因为今年初起将商户佣金上调,加上过往积极投资在自动化系统,带动配送成本由去年同期的15.9%大幅降至11.4%。
他指出下半年公司将开展共享资料库的计划,分析後与大学、数码广告领域及银行等不同领域共享,冀推动香港数码化发展,并协助平台上商户与广告公司连成一体。
另外,公司将於9-10月推出外卖App,虽然市面上已有数个外卖平台,但强调公司用户量庞大,上半年独立客户达81.3万名,可助小店将食物推广至最近的居民,现时已在最後测试阶段,推出初期将有3,000家餐厅在平台上供消费者选择。另一方面,公司亦将於9-10月首阶段推出HKTVpay的电子钱包功能,他强调电子钱包是类似Apple Pay,并不储钱,故不需要申请牌照,而现时有九成以上消费者都有将信用卡储在HKTVmall应用内,如获授权就可转为电子钱包。
他续指,公司将开设登陆页面供KOL在平台上直播,首阶段希望KOL可透过其平台与消费者和商户紧密连接,而平台上周曾尝试做网上书展、电器节直播等,销售表现不错,冀未来相关业务有较好的带动。
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