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港視(01137.HK)即將推外賣App及HKTVpay
阿思達克 08-27 17:57
香港電視(01137.HK)副主席王維基出席業績發布會時表示,上半年公司訂單交易額增長一倍,毛利率亦由去年同期的21.2%升至24.8%,主要因為今年初起將商戶佣金上調,加上過往積極投資在自動化系統,帶動配送成本由去年同期的15.9%大幅降至11.4%。

他指出下半年公司將開展共享資料庫的計劃,分析後與大學、數碼廣告領域及銀行等不同領域共享,冀推動香港數碼化發展,並協助平台上商戶與廣告公司連成一體。

另外,公司將於9-10月推出外賣App,雖然市面上已有數個外賣平台,但強調公司用戶量龐大,上半年獨立客戶達81.3萬名,可助小店將食物推廣至最近的居民,現時已在最後測試階段,推出初期將有3,000家餐廳在平台上供消費者選擇。另一方面,公司亦將於9-10月首階段推出HKTVpay的電子錢包功能,他強調電子錢包是類似Apple Pay,並不儲錢,故不需要申請牌照,而現時有九成以上消費者都有將信用卡儲在HKTVmall應用內,如獲授權就可轉為電子錢包。

他續指,公司將開設登陸頁面供KOL在平台上直播,首階段希望KOL可透過其平台與消費者和商戶緊密連接,而平台上周曾嘗試做網上書展、電器節直播等,銷售表現不錯,冀未來相關業務有較好的帶動。

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