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酒鬼酒(000799.SZ)半年度淨利潤升18.59%至1.85億元
格隆匯 08-26 20:50

格隆匯 8 月 26日丨酒鬼酒(000799.SZ)發佈2020年半年度報告,實現營業收入7.22億元,同比增長1.87%;歸屬於上市公司股東的淨利潤1.85億元,同比增長18.59%;歸屬於上市公司股東的扣除非經常性損益的淨利潤1.85億元,同比增長19.79%;基本每股收益0.5679元。經營活動產生的現金流量淨額2.33億元,同比增長91.05%。

積極推動馥郁香型白酒國家標準發佈進程。高標準規劃馥郁香型白酒產區格局,啟動酒鬼酒生產三區一期工程建設,打造中國馥郁香型白酒特色產區,擴大馥郁香型白酒產能和基酒儲備。上半年麴酒產量6708噸,較上年同期增長34%

穩步推進內參酒穩價增量、酒鬼酒量價齊升、酒提價保量的三大核心策略;進一步梳理優化產品線,構建清晰、合理的產品體系,繼續聚焦52500mL內參酒52500mL紅壇酒鬼酒52500mL傳承酒鬼酒三大戰略單品,做好紅壇酒鬼酒和傳承酒鬼酒的迭代升級。

加大廣告傳播力度,繼續以央視傳播、主流報刊引領品牌,強化文化酒引領者品牌高度。酒鬼酒冠名CCTV-5《直播週末》,內參酒成為CCTV財經頻道《對話》合作伙伴,內參酒在《參考消息》上持續投放。

冠名電視精品節目及加強新媒體傳播,講述品牌故事提升品牌熱度;在核心市場加大外媒體投放、消費者促銷推廣、會議營銷活動等增強品牌粘度。加大線上新媒體和移動互聯媒體投放,加強互聯網直播、短視頻傳播。開展大咖説酒鬼、講內參,《內參酒大講堂》,《酒美中國,探祕湘西》雲遊酒鬼活動,提升關注度。

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