Facebook加强Instagram购物功能 隔夜股价升逾3%
Facebook(FB.US)宣布将加强旗下平台及Instagram的购物功能,消息刺激公司隔夜股价上涨3.5%。
在新功能下,用户能够直接在Instagram的任何公司直接购买商品。Instagram表示,考虑到目前的经济危机,将在今年内免除销售费用,以降低商户在网上展开业务的成本。
Facebook还宣布升级Instagram的商店服务,允许商店在Instagram的内置讯息功能与消费者进行通讯,商店同时可透过即时直播形式展示商品及鼓动观众购物。
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