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山西汾酒(600809.SH):上半年淨利升33.05%至16.05億元
格隆匯 08-24 15:37

格隆匯8月24日丨山西汾酒(600809.SH)披露2020年半年度報告,實現營業收入69.0億元,同比增長7.80%;歸屬於上市公司股東的淨利潤16.05億元,同比增長33.05%;歸屬於上市公司股東的扣除非經常性損益的淨利潤16.04億元,同比增長34.90%;基本每股收益1.8356元。

公司以“一控三提”為總綱領,統籌市場佈局、優化產品結構、創新渠道建設。

產品結構優化方面,按照“抓兩頭、帶中間”產品策略,實現青花系列與腰部產品的突破、玻汾穩中有升,中高端產品佔比提升。青花汾酒系列堅持高舉高打的運營理念,深度開展核心終端建設,收入同比增長30%以上;巴拿馬汾酒系列加快市場基礎建設,大力推進區域範圍內的招商佈局、渠道拓展和產品推廣;玻汾系列謀劃全國化市場的快速佈局,加快擴張終端數量,提升產品市場佔有率。公司致力於將竹葉青打造成另一個增長極,全面打造“健康國酒”新品類,收入同比增長30%以上,“雙輪驅動”戰略效果明顯。渠道建設方面,強化終端建設和團購聚焦,全國市場可控終端網點數量突破80萬家。在消費場景受限的情況下,公司加大電商銷售渠道建設,推動直播帶貨、線上銷售成為汾酒新增量。6·18購物節期間,汾酒取得了京東白酒品牌旗艦店銷售額第一的優異成績,2020年上半年電商收入同比增長167%。

市場佈局方面,按照“1357”市場佈局策略,“1+3板塊”市場略有增長,適度加大“5小板塊”市場的拓展力度,確保7個機會型市場的拓展速度。營銷組織結構進一步下沉,省外市場選取10個銷售額突破5000萬元的地級市,設立直屬管理區,建立“31個省區+10個直屬管理區”的區域營銷組織構架。重點佈局長江以南市場,長三角、珠三角核心市場業績實現大幅度增長。

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