国美成立线上平台公司 任命向海龙为CEO
国美控股集团公布,将成立国美线上平台公司,并任命向海龙为线上平台公司CEO,全面负责公司日常经营管理工作,并免去其在国美的原有职务。
公司指,线上平台公司将结合国美的战略延伸和结构性调整,重点围绕运营、技术、产品三个层面,进行组织整合,以此来提升协同效率。
在运营端的改革,主要包括用户与联盟运营、业态规划、招商及平台运营三个系统,国美将通过内容、会员、社群等多种方式来丰富运营方式,此外国美还将通过线上平台招商及各商户的运营管理,丰富平台业态,满足用户的多元化需求。
在技术端,国美将通过挖掘大数据、云平台服务前沿技术,构建底层技术架构,将原有的信息技术平台整建制纳入线上平台公司统筹,成立信息技术体系,由向海龙对信息技术体系进行直接管理。
在产品端,国美将重点着眼於BBC三端产品及智慧办公产品的规划和设计,将原流量联盟端、商家端、用户端三端产品、产品架构职能及人员纳入到线上平台公司,组建独立产品体系,全面负责线上平台,线下平台及各业务模块对产品需求的规划及迭代。
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