壹網壹創(300792.SZ):重新簽訂百雀羚旗艦店《2021年代運營服務框架協議》
格隆匯 8 月 17日丨壹網壹創(300792.SZ)公佈,近期,公司的全資子公司杭州網闊電子商務有限公司與上海百雀羚化粧品有限公司(“百雀羚”)經友好商定,重新簽訂百雀羚旗艦店《2021年代運營服務框架協議》。合作模式將從原來的品牌線上營銷服務調整為品牌線上管理服務。上述合同屬於日常經營合同,不涉及關聯交易,無需公司董事會或股東大會審議批准。
此次合同由於經營模式的調整,公司對百雀羚的服務模式也同步調整,具體區別如下:
原有模式的服務內容:公司為百雀羚提供品牌形象塑造、產品設計策劃、整合營銷策劃等系列服務。該業務模式下,公司向百雀羚採購產品銷售給終端消費者,公司的客户為終端消費者。
現有模式的服務內容:公司為百雀羚提供品牌形象塑造、產品設計策劃、整合營銷策劃等系列服務。該業務模式下,公司向百雀羚收取服務費,公司的客户為百雀羚。
隨着公司運營能力的不斷提升,在同等條件下,公司更傾向於輕資產運營的品牌線上管理服務模式。公司與百雀羚已保持多年的合作關係,實現了百雀羚線上業務(天貓、唯品會渠道)的高速發展,業務模式一直採用品牌線上營銷服務。此次合作模式的調整,系雙方基於共贏的前提下,彼此發揮各自特長的結果,也是雙方為未來發展新的合作模式的一次積極探索。
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