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羚鋭製藥(600285.SH):上半年淨利降3.35%至1.77億元
格隆匯 08-17 15:42

格隆匯 8 月 17日丨羚鋭製藥(600285.SH)披露2020年半年度報告,實現營業收入11.75億元,同比增長0.50%;歸屬於上市公司股東的淨利潤1.77億元,同比下降3.35%;歸屬於上市公司股東的扣除非經常性損益的淨利潤1.71億元,同比增長0.63%;基本每股收益0.312元。

2020年上半年,新型冠狀病毒感染的肺炎疫情在全球擴散,公司經營團隊圍繞企業戰略發展目標迅速調整經營計劃,展開了一系列的全員防疫復工、全力穩保經營的措施,通過調整經營策略、強化內部運營管理、積極拓展營銷新場景、加大核心產品的市場推廣和渠道建設工作,有序推進產品結構的優化,二季度公司逐漸恢復常態化經營。

報告期內,公司圍繞品牌力的提升積極拓展營銷新場景,培養年輕、運動人羣對產品的認知和消費習慣,贊助並參與了 2020 年河南省全民線上健身大會趣味挑戰賽、鄭開“鼎立中原”線上馬拉松等多項體育賽事。公司不斷加強核心區域市場建設,通過贊助賽事活動等多種方式,將公司產品精準投放到更加年輕的運動羣體。通過運動消費新場景將公司品牌形象與市場需求、產品定位全方位融合,不斷為品牌注入新內涵。報告期內,公司凝聚力不斷增強,品牌形象、渠道能力、服務水平等方面顯著提升,為產品結構的升級和用户羣體的拓展夯實了基礎。

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