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据报今年天猫双11升级为购物狂欢季
阿思达克 08-12 18:05
据内媒报道,阿里巴巴(09988.HK)副总裁、天猫平台营运事业部总经理刘博在阿里妈妈M峰会上透露,今年的天猫双11将升级为购物狂欢季,分为两个售卖期,第一波售卖期由11月1日起,第二波为11月11日。

刘博表示,今年的天猫双11购物狂欢季是最特殊的一次,除了给全球品牌带来全年最大的增长机会外,阿里巴巴希望用创新的方式给中小商家、新国货商家、外贸工厂、产业带商家、农产品商家创造更多增长空间,帮助他们通过今年双11走出疫情影响,创造更多生意机会。

刘博预计,至少25万品牌、500万中小商家、新国货商家、外贸企业、产业带工厂、农产品商家参加今年天猫双11。

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