《盈警響號》電視廣播(00511.HK)料中期盈轉虧 蝕2.9億元
電視廣播(00511.HK)發盈警,預期截至6月底中期錄盈轉虧,虧損2.9億元,公司去年錄純利約2.13億元。
公司指,儘管翡翠台黃金時段節目之收視點顯著上升,但對地面電視頻道廣告服務的需求於期內仍然非常疲弱,因此,導致香港電視廣播分部來自廣告客戶的收入較大幅減少約70%。有關減幅乃由於香港經濟環境受COVID-19疫情直接影響而自2020年初起急劇轉差所致。
公司預料,即使COVID-19疫情受到控制,香港廣告市場亦將需要一段時間方能恢復正常。於2020年剩餘數月,地面電視廣告業務之經營環境仍然充滿挑戰。在此期間,集團將著力發展於中國內地之業務,包括聯合製作連續劇及內容發行。
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