海印股份(000861.SZ):將向天展網絡購買“海印網紅品購節”網絡投放服務
格隆匯 8 月 5日丨海印股份(000861.SZ)公佈,公司於2020年8月5日與廣東天展網絡科技有限公司(“天展網絡”)簽署了《<海印網紅品購節>項目合作協議》,協議雙方就共同打造海印網紅品購節及通過網紅電商直播和社交內容營銷進行項目合作事宜達成一致意見。公司將向天展網絡購買“海印網紅品購節”網絡投放服務,合同總金額為487.6萬元。
廣東天展網絡科技有限公司成立於2010年,是一家深耕互聯網傳媒的公司。天展網絡致力於積極推動並賦能網紅經濟產業新生態升級,以及構建網紅電商產業化發展的商業化體系。在網紅經濟領域,不斷探索全業態佈局及商業化變現模式,業務範圍涉及互聯網傳媒、流量渠道、直播電商、電商供應鏈及網紅基地規劃等。團隊累計超過10萬網紅達人一手對接合作資源,與國內TOP級MCN機構及TOP10頂級流量網紅達成深度合作關係。
此次與天展網絡合作,旨在利用天展網絡豐富的營銷服務經驗和一線網紅資源,為商户提供電商直播變現機會,擴大公司商户的互聯網營銷渠道,實現公司商場實現內容創新和消費體驗升級。公司也將以此為契機,鏈接“海印生活”平台,加快互聯網、大數據等新技術與傳統商業的深度融合,不斷創新商業物業運營的新模式,提升物業經營效益和公司的品牌價值。
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