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调查指上半年内地智能手机市场苹果市占率跌至21.6%
阿思达克 08-04 11:07
内地调查机构QuestMobile发表2020中国智能终端市场半年洞察报告,指中国智能终端安卓系统份额已近八成,当中华为市占按年扩大4.7个百分点至26.3%,而苹果市占则收窄1.9个百分点至21.6%,OPPO、vivo及小米(01810.HK)市占则分别为19%、16.6%及9%。

报告指出,不同品牌因其调性与营销方式的不同,在完全不同的年龄段人群中占据优势;华为在25-30岁青年人群中更受欢迎,vivo的用户中24岁以下年轻群体占比突出。而苹果终端用户在一、二线城市占比优势明显,OPPO、vivo在下沉地区更有优势。

在换机趋势方面,苹果用户中选择换机华为的主要为25-40岁的中青年及新一线城市用户;华为流向苹果的用户主要为一线及二线城市40岁以上人群。

而在机价方面,终端消费仍处在升级阶段,2,000元人民币(下同)以上机型占比提升明显,更多用户选择换机至3,000元以上机型,3,000元以上安卓热门机型全部为5G,比拼高性能、新理念。

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