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IDC:次季全球手機出貨量跌16%歷來最傷 華為首列出貨第一
阿思達克 07-31 09:49
調查機構IDC發表的報告指,第二季全球智能手機出貨量按年跌16%至2.78億台,跌幅較首季有所擴大並為歷來最傷,但市場亦早已預期,因為主要經濟體在次季大部分時間都因應疫情而鎖國。

該行的分析指出,次季智能手機出貨量大跌與消費者開支大有關係,惟受環球經濟轉差及失業率上升拖累,消費顯著向下,加上零售店關門後亦拖累銷售表現。此外,消費者因在家工作在其他科技產品例如是PC、顯示屏及平板電腦上的開支增加,故留予智能手機的空間就有所收窄。

按品牌劃分,華為首次排名第一,出貨量按年跌5.1%至5,580萬台,受惠中國增長強勁,公司在環球智能手機市場份額首次達到20%的高位,但展望美國針對華為的禁令將繼續為其海外業務帶來不確定性。期內三星出貨量按年大跌28.9%至5,420萬台,是五大品牌中跌幅最大,而蘋果出貨量則逆市升11.2%至3,760萬台,主要受惠iPhone 11系列表現理想以及新的iPhone SE及時推出。小米(01810.HK)出貨量則按年跌11.8%至2,850萬台,市佔率10.2%排名全球第四,而公司在中國及印度出貨量跌幅均較大,當中印度市場受居家抗疫及反中浪潮拖累跌幅更達50%。

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