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IDC:次季全球手机出货量跌16%历来最伤 华为首列出货第一
阿思达克 07-31 09:49
调查机构IDC发表的报告指,第二季全球智能手机出货量按年跌16%至2.78亿台,跌幅较首季有所扩大并为历来最伤,但市场亦早已预期,因为主要经济体在次季大部分时间都因应疫情而锁国。

该行的分析指出,次季智能手机出货量大跌与消费者开支大有关系,惟受环球经济转差及失业率上升拖累,消费显着向下,加上零售店关门後亦拖累销售表现。此外,消费者因在家工作在其他科技产品例如是PC、显示屏及平板电脑上的开支增加,故留予智能手机的空间就有所收窄。

按品牌划分,华为首次排名第一,出货量按年跌5.1%至5,580万台,受惠中国增长强劲,公司在环球智能手机市场份额首次达到20%的高位,但展望美国针对华为的禁令将继续为其海外业务带来不确定性。期内三星出货量按年大跌28.9%至5,420万台,是五大品牌中跌幅最大,而苹果出货量则逆市升11.2%至3,760万台,主要受惠iPhone 11系列表现理想以及新的iPhone SE及时推出。小米(01810.HK)出货量则按年跌11.8%至2,850万台,市占率10.2%排名全球第四,而公司在中国及印度出货量跌幅均较大,当中印度市场受居家抗疫及反中浪潮拖累跌幅更达50%。

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