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淘宝「造物节」将在四城市举行 结合虚拟互动展览和商家公路之旅
阿思达克 07-30 17:04
淘宝将举行「造物节」,并宣布推出全新的创意商家评选机制,冀支持优秀的年轻造物者及小商家,今届活动采用全新形式,结合线上线下,将虚拟互动展览和商家公路之旅集於一身,把淘宝造物节的特色商家和作品,透过主题大篷车由杭州出发带到西安、成都及武汉,在四个城市与造物节粉丝近距离交流。

创意商家评选机制将由行业专家组成的第三方评判团,对过去五年参与淘宝造物节的特色商家评分,为近200名商家颁发分成四个级别的数码奖章。

阿里巴巴(09988.HK)首席市场官董本洪指出,全新的评选机制冀鼓励原创性和创造力,造物者通过参与淘宝造物节可以获得全年的业务推广资源,进一步带动他们的业务及客量增长。他续指,为满足不能到现场的用户需求,造物节过往亦会在淘宝APP上进行直播,包括由造物者现身说法或由网红及传媒进行直播等,而今年造物节的车队分别会在四个城市的中心广场以室外派对形式举行,亦会举行直播供APP上的用户观看。他又指每年举办造物节後都会收到不同城市的政府或用户邀请,希望可在当地举办造物节,而拓展至港澳地区亦是很可能的选择。

董本洪指,疫情发展近半年,认为网络发达令用户在疫情下的生活获支持,留意到用户的购买量等亦有增加,而线下商店亦能透过网络维持经营,但他强调造物节并非为卖货而生,而是希望鼓励有创意的商家与粉丝互动,形成淘宝上的社交、内容新生态。

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