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網易(09999.HK):遊戲一定會成為傳統文化復興重要載體
阿思達克 07-30 14:46
網易(09999.HK)副總裁王怡出席中國國際數字娛樂產業大會時表示,遊戲為傳統文化復興打開新視角,而遊戲行業已成為中國文化產業的深度參與者,如何借助遊戲的數字化優勢,引導用戶培養對傳統文化的興趣,積極參與到文化事業建設中,是從業者的重要課題,遊戲一定會成為傳統文化復興的重要載體。

他續指,中國原創遊戲不僅在國內,在全球市場都有優秀產品。當民族原創已成為核心競爭力,更應該強調的是「行業擔當」,他指出遊戲產業出海,怎樣基於全球視野從傳統文化中提取這種具有普適性的養分,並透過全球化的介質和平台觸達到世界各地才是至關重要。

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