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桃李麪包(603866.SH)稱:媒體文章所提“經銷商消失” 與事實不符
格隆匯 07-28 15:47

格隆匯 7 月 28日丨桃李麪包(603866.SH)公佈,近日,公司關注到有媒體在網絡上發佈題為《桃李麪包光鮮業績的隱憂:重要經銷商消失實控人家族瘋狂套現》的文章,公司關注到上述報道後進行了認真核實,為了避免對投資者造成誤導現予以澄清説明。

現對該報道提出的有關質疑,具體説明如下:

(一)關於鐵嶺經濟開發區馨鴻食雜商店秦皇島市海港區沿鈞麪包經銷處及遼陽市文聖區隆華食品批發部的説明

上述經銷商根據其自身發展規劃並與公司協商後,變更了經營主體,20163月,鐵嶺馨鴻經銷商變更為“鐵嶺經濟開發區崴崴食品配送中心”,原經營者由王麗萍變更為王麗榮,兩人系親屬關係。20184月,秦皇島沿鈞經銷商變更為“海港區穩健倉儲服務部”,經營者均為王鑫。20162月,遼陽隆華經銷商變更為“遼陽市璽康商貿有限公司”,經營者由王訓強變更為張海龍,兩人系親屬關係。上述經銷商仍與公司保持着持續合作關係。

()關於西安市長安區石經緯食品批發部的説明

結合公司產品在當地實際銷售情況和公司自身營銷策略,為充分調動終端積極性,進一步提升銷售業績,公司對長安區市場進行了重新劃分,該經銷商原覆蓋的區域改為公司直營區域,因此公司於201511月初終止了與該經銷商的合作關係。經查,石經緯食品批發部於20151124日完成註銷。

文中所提“經銷商消失”,與事實不符,部分經銷商根據其自身規劃變更經營主體或終止經營,系經銷商的自主經營決策;隨着公司生產經營規模的逐步擴大,公司為了進一步精細化管理,對部分區域進行了重新細分,是基於強化終端,提升客户服務質量以及物流配送效率的綜合考量,具有商業合理性。

自成立以來,公司經銷商整體穩定,主要變動原因系經銷商自身原因或市場區域的細分策略的調整,且公司自2012年至今,營業收入和淨利潤保持着穩步的增長,得益於成熟區域不斷深耕渠道、精細化運作,以及新區域的迅速發展,使公司實現了規模與利潤的同步發展。

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