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艾德韋宣(09919.HK)料數字營銷業務佔比增至40-50%
阿思達克 07-28 15:39
艾德韋宣(09919.HK)日前宣布,與現有股東上海雙創共同成立目標規模為10億元人民幣(下同)的產業基金,其中公司出資約2億元,以發展文化、體育、創意營銷等產業。聯席主席兼行政總裁劉錦耀表示,上市集資所得有部分是計劃用作策略投資基金的現金儲備,其餘則運用自有資金撥付,目前現金充裕,沒有籌資壓力。

他指出,上半年在疫情影響下,客戶線上營銷及品牌IP運營活動有所增加,預期未來業務收入比例將有所上升,由去年的30%,提升至將40%至50%。他又透露,大型活動多數集中於下半年舉行,月內為Dior在上海舉辦了大型展覽,下月亦與其他國際品牌舉行時裝展覽等線下活動,因此相信疫情對業績影響不大。

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