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香港生力啤(00236.HK)中期扭虧為盈至278.5萬港元
格隆匯 07-27 20:07

格隆匯 7 月 27日丨香港生力啤(00236.HK)公佈,截至2020年6月30日止6個月,實現收入2.44億港元,同比減8.39%;公司權益持有人應占盈利278.5萬港元,去年同期則虧損657.9萬港元,扭虧為盈;每股基本盈利0.8港仙;不派息。

儘管香港整體啤酒業與2019年同期相比收縮了7%,我們香港業務上半年的地銷量大致能達到去年上半年水平。因而市場佔有率得以改善。加上出口銷量,公司在首6個月的總銷量增長了8%。

隨着地需求減弱及病毒大流行產生的不確定性仍在,公司快速反應去應對轉變的市場情況,以致其市場佔有率及盈利得以改善。由於旅遊業的下滑以及於餐廳和酒吧的限制下,啤酒消費轉向在家消費。2020年上半年,非現飲消費佔整個市場的80%。廣告和宣傳資源很大部分投放,以確保消費者仍牢牢記得公司的品牌,無論他們是現場或是網上購買。

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