海欣食品(002702.SZ)：上半年净利升507.21%至4259.42万元
格隆汇 7 月 27日丨海欣食品(002702.SZ)披露2020年半年度报告，实现营业收入6.68亿元，同比增长23.28%；归属于上市公司股东的净利润4259.42万元，同比增长507.21%；归属于上市公司股东的扣除非经常性损益的净利润4052.73万元，同比增长784.15%；基本每股收益0.0886元。
2020年上半年，公司围绕“资源整合、开源节流、共赢效益”的经营方针，有条不紊开展各项工作。报告期内，综合毛利率25.22%，同比下降4.4个百分点；综合费用率17.09%，同比去年同期下降10.55个百分点(因执行新收入准则，营业收入、营业成本和费用的归集口径发生变化，还原至去年同期口径下，营业收入同比增长25.28%、综合毛利率提高1.97个百分点、费用率下降2.97个百分点)。
2020年初爆发的新冠肺炎疫情，影响了行业消费格局，提高了消费者对速冻食品的认知，促进消费者在消费习惯和消费行为方面更加重视食品安全和产品品质，对具备品牌优势和C端渠道布局的企业带来更多市场机会。在此背景下，公司依托近年来在消费者品牌和渠道方面投入和积累，顺应市场趋势迅速调整经营策略，加大C端渠道和中高端产品的生产和供应，报告期内，公司C端销售收入占比同比提高9.55个百分点，中高端产品销售收入占比提高8.80个百分点，拉动公司整体综合毛利率提升，产品销售均价进一步提高至每吨1.5万元。分产品看，各品项销售收入均实现同比增长，其中中高端产品收入增速达到66.22%。
报告期内，公司积极利用抖音、快手、公众号、直播等线上新媒体方式开展品牌宣传与推广活动，持续推动中高端品牌形象打造，提炼“海欣海魂蓝超级符号”并统一升级终端生动化布置，在C端渠道强化消费者品牌印象，流通渠道增强品牌识别度和形象店打造。
报告期内，公司通过调整生产班次以及部分技术改造挖掘产能潜力，上半年产成品产量同比增长9.3%。同时继续通过协同叠加的方式补充产能和丰富产品品类，上半年公司通过协同叠加模式累计实现销售收入5,783万元，同比增长84.80%。此外公司积极探索租赁厂房模式快速扩充产能，报告期内公司董事会通过了在福州马尾设立生产分公司的议案，批准公司在马尾租赁工厂快速增加公司产能的方案。目前该分厂正在办理工商手续，厂房装修和设备采购同步进行中，预计下半年销售旺季能够投入生产，全部达产后年产能增加约1.5万吨。此外公司连江新建年产十万吨速冻鱼肉制品项目以及舟山新建原材料工厂项目因疫情原因导致部分工作延期开展，目前前述两个项目均处于前期开工建设准备工作中，预计下半年将陆续开工。
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