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比音勒芬(002832.SZ):上半年淨利同比降7.25%至1.61億元
格隆匯 07-22 20:13

格隆匯 7 月 22日丨比音勒芬(002832.SZ)發佈2020年半年度業績快報,上半年公司實現營業總收入766,376,624.62元,同比降9.36%,歸屬於上市公司股東的淨利潤161,268,918.90元,同比降7.25%。

報告期內,公司採取了積極的措施應對疫情影響,加速新零售建設,建立私域流量,實現了精準營銷,公司新零售與電商銷售額大幅增長。二季度,公司經營加速回暖,業績超上年同期,其中營業收入同比增長7.03%,歸屬於上市公司股東的淨利潤同比增長45.92%,主要原因為:

1、公司重視私域流量運營,並通過信息化改造升級、與騰訊智慧零售戰略合作等加速佈局數字化新零售,將線下渠道優勢通過線上輻射,打通線上線下流量,提升消費者購物體驗,實現了新零售與電商銷售額的大幅增長;

2、報告期內,公司優化了運營管理和銷售渠道,嚴格控制銷售折扣與費用支出,使得公司經營利潤有較大增長。

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