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中國動向(03818.HK)首財季Kappa同店銷售按年錄得中單位數下降
阿思達克 07-17 16:38
中國動向(03818.HK)公布,集團截至今年6月30日止三個月之第一財季的Kappa品牌店舖(不含Kappa童裝業務及日本業務),於整個平台之零售流水按年錄得中低單位數下降。其中,線下業務錄得10%至20%低段下降,電商業務錄得30%至40%中低段增長。

以去年同季伊始已投入運營的Kappa品牌店舖(不含Kappa童裝業務及日本業務)計算,第一財季整個平台之同店銷售按年錄得中單位數下降。其中,線下業務錄得10%至20%中低段下降,電商業務錄得30%至40%中低段增長。

截至今年06月30日止第一財季,集團Kappa品牌店舖數量為1,147間(不含Kappa童裝業務及日本業務),對比今年03月31日淨增加18間。下一步集團將繼續加大關閉低效店舖的力度。

集團指,今年是Kappa品牌進入「類直營」模式改革的第三年。通過業務模式的改革,集團在過去的一年中承受住了存貨壓力的考驗,預計今年存貨水平將開始下降。同時,Kappa品牌於期內繼續穩定了市場份額。其中,零售表現按單月劃分,5月的零售表現在承接4月份持續復甦的境況下,線下零售流水同比呈低單位數增長。零售折扣率方面,受市場影響,同比回落4個百分點,仍在管理層可控範圍之內。今年市場恢復持續性有待觀察,預計整體表現在一段時間內上下震盪。

集團提到,為預防秋冬季疫情的反覆,集團將加速佈局渠道數字化,增加離線交易的銷售機會,儘可能降低未來疫情反覆帶來的損失。(ek/u)

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