桂發祥(002820.SZ):上半年淨利預降110%-112%
格隆匯 7 月 10日丨桂發祥(002820.SZ)公佈,預計上半年虧損450萬元-550萬元,淨利比上年同期下降110%-112%。
1.新冠肺炎疫情的爆發及各地區實施的防疫措施、消費場所限制等,對實體經營、旅遊特產產品消費帶來了極大的衝擊;公司主要銷售渠道直營店自疫情爆發後客流量大幅下降,經銷渠道大部分實體經營網點階段性停業,營業收入大幅下降;二季度全國整體疫情形勢雖有所好轉,但京津冀區域公共衞生事件應急響應級別降級時間較晚,周邊區域的疫情反覆再次影響京津冀區域人員流動,從而導致半年度營業收入同比下滑。
2.疫情期間,公司積極承擔社會責任,保障民生、堅持門店正常經營,同時保障員工就業及復工復產安全,增加疫情相關支出;為穩定銷售渠道、保證在售產品品質,給予經銷商相應的銷售政策;為提高產品動銷率拉動渠道客流,公司在線上線下渠道多措並舉,投入了一定成本費用。
3.公司於二季度公開掛牌出售昆汀科技股權並簽訂《產權交易合同》,截至本報告期末尚未完成交割,符合持有待售資產的條件,相較去年同期減少因持有昆汀科技股權享有的投資收益,同時尚未取得出售昆汀科技產生的投資收益。
4.相較2019年上半年收到政府補助減少。
公司始終密切關注疫情的進展和市場影響變化情況,下一步將繼續積極調整策略:一方面挖掘直營渠道潛力,調整門店產品結構,增強消費者粘性,提升門店的客流量和消費頻次,全力降低疫情的負面影響;另一方面全力拓展線上渠道,開發新品、策劃營銷活動、打造線上服務亮點,提升線上業務銷售佔比;第三,提升糕點業務的業績貢獻力,增加銷售布點,使其快速成為新支柱。
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