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華帝股份(002035.SZ):上半年淨利預降48.12%-60.78%
格隆匯 07-10 15:42

格隆匯7月10日丨華帝股份(002035.SZ)披露2020年半年度業績預告,公司預計2020年1-6月實現歸屬於上市公司股東的淨利潤1.55億元-2.05億元,同比下降60.78%-48.12%。

報告期內公司業績下滑,主要是新冠肺炎疫情及其防控措施對公司的生產和經營造成影響,一方面主要產品生產成本、管理費用中停工損失等支出增加;另一方面市場開拓的進度、市場銷售停滯,主導產品的銷量下降;第三,產品組合促銷帶來價格滑落;第四,2020年3月至今,海外疫情爆發迅猛,加劇影響了公司海外客户的業務運轉,海外渠道業績下滑明顯。

應對新的市場形勢,公司合理調整經營策略,積極進行自我變革。公司聚焦零售,全面梳理重建內部線下渠道組織架構,對工程渠道進行業務重組,線上渠道推行精準化營銷模式,為未來的經營打下良好的基礎。2020年上半年,公司加大健康家電的研發和推廣投入,洗碗機、電烤箱、電蒸箱業務快速增長,市場份額持續提升,進一步鞏固了公司的市場領導地位。

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