IDC:首季中国可穿戴设备出货量跌11.3% 小米(01810.HK)市占跌至第二
调查机构IDC发表的研究报告指,今年首季中国可穿戴设备市场出货量按年跌11.3%,基础可穿戴设备(不支持第三方应用)出货量为1,486万台,按年跌5.5%,而智能可穿戴设备出货量为276万台,按年下降33.3%。
按品牌划分,华为市占居首,出货量按年升18.8%至428.2万台,而小米(01810.HK)出货量则跌至第二位,出货量按年跌0.6%至414.4万台,市占率23.5%,苹果市占则排行第三,出货量按年增长15.2%至284.8万台。
报告指出,华为凭藉出色的渠道运营能力和产品市场号召力,在手表市场上的表现尤其稳健,带动公司逆势增长,跃居中国可穿戴市场第一位。小米出货量微跌,主要来自於小米手环在疫情期间供应链停工和需求不足的双重压力。(el/w) ~
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