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調查:本港2023年電子商務市場價值料逾250億美元
阿思達克 06-24 11:53
據支付服務商FIS數據顯示,至2023年,藉著消費者增加使用銀行轉帳和電子錢包的推動力,香港的電子商務市場預計有40%的增長,屆時市場價值料逾250億美元。

FIS旗下Worldpay2020年全球支付報告指出,香港人普遍使用信用卡購物,其中40%和45%分別為網路購物和店內消費。相反,內地人使用電子錢包付費的習慣非常普及,其中71%和48%分別為網購和店內消費。

調查報告發現港人的線上支付習慣正在轉型。銀行轉賬(以12%複合年增長率增長)和電子錢包(以11%複合年增長率增長)持續上升,至2023年,將會佔整體網購48%。同時,預付方式,扣帳卡和貨到付款將被本地消費者逐漸淘汰,分別以27%,14%和13%的複合年增長率下降。

一般零售消費而言,信用卡付款仍然是香港人的首選。但是,電子付費的方式也在日漸增長,電子錢包的使用按年增長22%,報告顯示至2023年,將佔整體零售的23%。與此同時,報告指出,零售購物中現金結賬的使用率則會持續下降,預計在未來五年僅佔離線購物的2%以上。

Worldpay亞太區商戶解決方案總經理Phil Pomford 指出,隨著更多年輕消費者精通數碼應用,估計這趨勢會持續維持。另由於電子錢包在未來五年內將佔香港所有線上購物的三分之一,商家需按照消費者喜好提供不同電子錢包。

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