頤海國際(01579.HK):C端持續受益,B端逐步復甦,維持“推薦”評級
機構:華創證券
評級:推薦
頤海國際是國內領先的複合調味料生產商,也是海底撈火鍋底料的最大供應商。公司定位中高端市場,專注於生產火鍋底料、蘸料、中式複合調味品、自熱小火鍋、自熱米飯、沖泡粉在內的其他方便食品及佐餐調味品。火鍋底料主要消費場景為2C家庭食用和2B餐廳食用。頤海ToC業務方面,目前通過經銷商體系、直營的電商渠道售賣標準化包裝的零售產品;ToB業務包括海底撈門店和部分小型定製餐調。
公司的核心競爭力在於
賽道好:產品立足於火鍋這個餐飲業較優賽道,麻辣口味廣譜,接受度高、成癮性強。
品牌強:品牌建設成本不在體內的超強全國性品牌,海底撈25年曆史,近四年進入加速擴張期,歷經檢驗,當之無愧中餐優質品牌。
靈活而貼近市場需求的研發機制:依託海底撈門店及時獲取市場需求,縮短研發週期,市場觸覺靈敏,反饋機制健全。
渠道制度完善:內部合夥人+師徒制強激勵銷售人員,為渠道下沉儲備人才,外部與經銷商合作共贏。
2019年公司營業收入達42.8億元,同增59.7%,2013-2019年CAGR為54.4%。19年歸母淨利潤為7.2億元,同增38.8%,2013-2019年CAGR為78.7%。2019年公司毛利率為38.3%,淨利率為18.56%。2020年Q1遭遇疫情,1月26號起海底撈停業,3月12日期陸續恢復堂食,但因各地隔桌就餐和商場營業時間縮短,一時難以恢復到往期翻枱水平,Q1公司2B業務受影響較大;Q2起海底撈陸續恢復到3次以上翻枱,考慮到海底撈去年新增開店較多(淨新增302/期末總計768),預計Q2關聯交易已有一定程度恢復。此外,疫情帶來2C端放量增長,自熱火鍋、複合調味料作為宅家必備,在各渠道均取得了高速增長,有望對衝關聯交易下滑影響,為全年帶來較高增速。預計明年海底撈業績將恢復自然增長,隨着去年新店和今年新店走向成熟,將持續貢獻營收,且預計疫情主要影響海底撈上半年開店節奏,全年開店規劃將保持不變,預計今年將新增300家門店左右,因此我們預計明年2B端將進入高增長期,疊加C端增速持續,明年收入增長確定性較強。
公司上半年持續加碼中式複合調味料和方便速食,推出多款口味、多種包裝規格新品,包括新口味小龍蝦調味料,一人食調味料,自熱米飯,沖泡酸辣粉等。
盈利預測、估值及投資評級。我們看好未來產能擴張和渠道下沉紅利,銷售結構進一步優化,將2020、2021年EPS預測由0.93、1.23元上調至0.94元、1.38元,新增2022年盈利預測為1.80元,當前股價對應PE分別為78X、53X、41X。鑑於公司“強勢品牌背書,靈活的研發機制,充分賦能銷售團隊的管理機制”三項能力領先市場,同時考慮到未來行業集中度進一步提升,給予公司2021年55倍PE,對應股價為83.4港元(當前匯率),維持“推薦”評級。
風險提示:上游原材料成本價格上漲壓力,關聯方海底撈門店擴張不及預期,第三方渠道拓展不及預期,新產品推廣成功率不及預期,產能釋放不及預期。

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