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《大行报告》大和重申内地科网股积极看法 首选腾讯、阿里、京东和网易
阿思达克 06-18 10:30
大和发表的研究报告指,留意到5月线上消费及物流有进一步复苏,当中线上零售的商品交易额按年增长22%,食物及其他商品则升37%及14.9%,而衣物则跌6.8%。此外内地数据显示期内物流运力有所提升,派递的包裹按年增长41%,总计今年首五月增长亦达18.4%。

在线上游戏方面,自2018年12月以来内地已审批2,278只游戏,而5月份《王者荣耀》仍然是内地营收最高的游戏,主要受惠到五一的大规模推广,而受惠《PUBG Mobile》表现强劲,腾讯(00700.HK)依然是海外市场中排名居首的游戏发行商。在视频方面,虽然5月份有多部剧集推出,但主要线上影音平台的每周活跃用户数字亦有下跌。

该行重申对行业看法正面,首选腾讯、阿里(BABA)、京东(JD)及网易(NTES),评级均为「买入」,看好腾讯游戏产品线强劲,而今年下半年社交广告及金融科技业务亦见上行势头,并预期小程序及企业应用等流量将升。此外该行亦料阿里巴巴(09988.HK)首财季收入将有强劲反弹,另外推荐内容及淘宝直播等亦有助带动下半财年收入表现。另外该行料京东(09618.HK)利润扩张势头在今年将持续,而新用户及消费增长等亦有望维持,并成重估因素之一。此外该行估计新游戏推出等将成网易(09999.HK)下半年的股价催化剂。

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