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筆克遠東(00752.HK)與咪咕視訊組成策略聯盟 發展線上VR虛擬會展平台
阿思達克 06-10 09:46
筆克遠東(00752.HK)公布,旗下筆克+與中國移動咪咕視訊組成策略聯盟,共同打造線上VR虛擬會展創新平台和模式,以回應數碼營銷趨勢所衍生的需求。

雙方的主要合作範圍包括,線上VR虛擬會展模式、跨三屏的泛VR內容頻道合作、VR電子商貿線上新經濟。

公司指,該策略聯盟集雙方優勢和資源,將咪咕在內容製播、內容運營、內容分發、沉浸體驗等方面的優勢,與筆克+在展覽服務、活動營銷、數碼技術、體驗式營銷、整合傳播、大數據營銷各方面的強項充分結合。

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