笔克远东(00752.HK)与咪咕视讯组成策略联盟 发展线上VR虚拟会展平台
笔克远东(00752.HK)公布,旗下笔克+与中国移动咪咕视讯组成策略联盟,共同打造线上VR虚拟会展创新平台和模式,以回应数码营销趋势所衍生的需求。
双方的主要合作范围包括,线上VR虚拟会展模式、跨三屏的泛VR内容频道合作、VR电子商贸线上新经济。
公司指,该策略联盟集双方优势和资源,将咪咕在内容制播、内容运营、内容分发、沉浸体验等方面的优势,与笔克+在展览服务、活动营销、数码技术、体验式营销、整合传播、大数据营销各方面的强项充分结合。
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