海印股份(000861.SZ)簽署直播銷售項目合作協議 打造“直播共創空間(平台)”
格隆匯6月8日丨海印股份(000861.SZ)公佈,2020年6月8日,公司(甲方)與創新發展促進中心(乙方)、廣州影行天下文化傳播有限公司(“影行天下公司”)、廣州匯播天下傳媒有限公司(“匯播天下公司”)、廣州魔盒科技有限公司(“魔盒科技公司”)(丙方)分別簽署了《直播銷售項目合作協議》。各方就共同打造直播共創空間及通過網絡直播平台進行銷售合作事宜達成一致。
協議各方利用各自資源優勢,共同在甲方及甲方下屬子公司商業項目打造“直播共創空間(平台)”,對甲方及甲方子公司項目入駐商户的、甲方和乙方整合提供的各種不同類別產品(“相關產品”)進行策劃及在相關網絡平台進行宣傳曝光和直播銷售,盤活商圈經濟。該協議合作時間:自2020年6月8日起至2023年6月7日止,為期3年。
公司此次簽署《合作協議》是對打造“直播共創空間(平台)”事項的進一步落實。公司將利用MCN機構在直播帶貨方面的專業優勢,實現公司商場的內容創新與改造升級,加強消費者粘性,也為商户拓寬銷售渠道、增加銷售收入,提升物業經營效益。同時,公司通過此次合作,整合旗下各商業業態和百貨業態的商户資源,打造“直播共創空間(平台)”並參與直播帶貨的收益分成,能為公司現金流和整體業績的提升產生積極作用。該協議的簽署對公司2020年度經營業績不構成重大影響。
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