滔搏(06110.HK):經營穩健,韌性凸顯,復甦明朗,維持“買入”評級,目標價11.38港元
機構:中信證券
評級:買入
目標價:11.38港元
核心觀點
滔搏 2020 財年經營穩健,收入/淨利潤(經調整)+3.5%/+6.3%,盈利和現金流皆表現較好,其中 2019 年 3 月~2020 年 1 月收入/經營利潤分別增長13%+/20%+。短期看,2020 年 5 月穩步復甦、同比基本持平,下半年有望恢復正常增長(收入 10%+);長期看,公司堅持渠道改革和數字化推進,持續提升品牌合作深度,有望強化綜合優勢,加速行業整合和提升份額。上調目標價 11.38 港元,對應 2021 財年 27X PE,維持“買入”評級。
2020 財年收入/淨利潤/淨利潤(經調整)同增 3.5%/4.7%/6.3%,疫情影響前增長穩健。公司 2020 財年實現營收 336.93 億元(+3.5%)、經調整淨利潤 23.8億元(+6.3%),其中 2020H2 收入/經調整淨利潤分別-4.3%/16.8%。不考慮疫情影響下,2019 年 3 月~2020 年 1 月收入/經營利潤分別增長 13%+/20%+。盈利表現良好,毛利率小幅提升 0.3pcts 至 42.1%。管理費用率/銷售費用率基本穩定、分別為 4.2%/28.6%。此外,報告期內對國內子公司計提預提税同比減少致所得税率下降 2.4Pcts 至 25.4%。綜上,淨利率 6.84%(+0.09Pct)。
主力品牌保持增長,其他品牌略有調整。分業務和客户結構來看,報告期內主力品牌(Nike&Adidas)收入+4.4%,其他品牌收入-4.2%,下降主要系:①報告期終止部分小品牌合作;②主動優化門店結構、關閉部分小品牌低效門店。此外,聯營收入 2.66 億元(+13.9%),電競收入 3040 萬元。
積極推進大店&渠道下沉策略,整體面積穩步提升。報告期內公司淨開直營門店52 家至 8395 家(新開 1416 家/關閉 1364 家),其中毛銷售面積+10.6%,倒算店效略有增長但坪效略有下滑。從門店規模看,150 平以下門店 5732 家(-215家),150~300 平門店 2051 家(+73家),300 平以上門店 612 家(+194 家) ,佔比分別為 68.3%/24.4%/7.3%(去年同期為 71.3%/23.7%/5%)。另外,公司會員穩步增長,報告期內累計註冊會員數 27.2 百萬人(2019 財年同期 14.2 百萬人),會員銷售佔比達 91%(2019 財年同期 52.3%) 。
疫情影響下存貨增加但相對可控,經營性現金流顯著提升。報告期內存貨週轉天數增加 17 天至 120 天,但公司結合品牌商積極推進過季貨品處理,整體零售折扣相對可控。經營性現金流淨額 64.48 億元(+104%),主要系應收賬款減少和應付賬款的增加。
風險因素。終端零售波動風險;門店拓展不及預期;上游供應商交期風險。
盈利預測及估值。疫情影響公司短期增長,品牌客户訂單調整仍有不確定性,因此下調 2021/2022 財年 EPS 預測至 0.39/0.47 元(原 EPS 預測為 0.46/0.54元),新增 2023 財年 EPS 預測 0.54 元。長期看,公司堅持渠道改革和數字化推進,持續提升品牌合作深度,有望強化綜合優勢,加速行業整合和提升份額。上調目標價至 11.38 港元,對應 2021 財年 27X PE,維持“買入”評級。

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