青島金王(002094.SZ):2019年度淨利潤降79.73%至2117.1萬元
格隆匯4月29日丨青島金王(002094.SZ)披露2019年年度報告,實現營業收入54.75億元,同比增長0.35%;歸屬於上市公司股東的淨利潤2117.1萬元,同比下降79.73%;歸屬於上市公司股東的扣除非經常性損益的淨虧損2.58億元,上年同期盈利8920.69萬元;基本每股收益0.03元。
報告期內,公司的主營業務分為化粧品業務、新材料蠟燭及工藝製品業務和一般貿易業務三大板塊。其中,化粧品業務、新材料蠟燭及工藝製品業務系公司的核心業務發展板塊。
(一)化粧品業務板塊
公司通過投資、併購等方式整合優勢資源,圍繞化粧品研發、生產、銷售、品牌運營、智慧零售的整體產業規劃和佈局,逐步建設形成了完整的化粧品全產業鏈。公司全資子公司金王產業鏈管理有限公司通過整合全國線下優勢渠道資源,進一步深耕線下渠道運營環節,不斷加大線下渠道的拓展寬度和深度,形成多元化和高效協同的銷售網絡和線上、線下渠道互動互通的全渠道佈局。截至2019年底已經在全國20多個省份設立了100餘家子公司,形成了覆蓋全國主要省份的化粧品營銷網絡。
報告期內,公司繼續與騰訊在智慧門店、智慧運營等方面開展合作,通過利用騰訊的產品與服務,助力公司數字化發展,為門店運營、精準營銷、商圈分析、智慧選址以及零售業務中台等方面的數字化轉型具體實施建立堅實的基礎。
(二)新材料工藝蠟燭等業務板塊
公司主要的外銷市場對蠟燭及相關製品的消費習慣和消費模式存在一定的剛性需求,受宏觀經濟波動的影響相對較小,2018年以來美國針對產自中國的一系列產品加徵關税,公司出口美國的新材料蠟燭產品均產自公司海外工廠,因此並未受美國加徵關税影響,2019年市場份額繼續保持相對穩定。另一方面,在控制業務風險前提下,繼續利用公司在石蠟等原材料採購方面強大的議價能力、與供應商良好的合作關係、規模化採購的優勢等有利因素,穩步發展公司的貿易業務,增強盈利能力。
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