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卓悅(00653.HK)網上主播計劃已培訓首批200名主播 於總部設孵化基地
阿思達克 04-27 17:22
卓悅控股(00653.HK)指,新冠肺炎疫情持續,打擊本港實體零售,公司積極發展線上行銷,除了培訓各前線銷售同事成為網上主播直播推銷,更牽頭舉辦「粵港澳直播電商青年創業孵化基地」,在卓悅總部大樓設立孵化基地,發掘區域電商人才,長遠擴闊卓悅在大灣區及中國的市場覆蓋率。

卓悅計劃未來三年,為粵港澳培訓逾1,000名直播推銷青年達人,及孵化100個粵港澳青年自有的網紅品牌,在卓悅總部大樓內的孵化基地提供多種直播設施,包括有可容納50人同時直播的大型直播間。

卓悅早前已開始網上主播計劃,各前線員工積極支持及參與,首批超過200名主播已經誕生,顧客可透過直播讓與主播即時雙向對話,實時查詢產品的詳情,享受全新的購物體驗。

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