安信國際:維持安踏(2020.HK)“買入”評級 目標價74港元
安信國際發佈報告稱,已在3月30日發佈的研究報告中下調安踏體育(2020.HK)財務預測,是由於公共衞生事件的影響,Q1營運數據符合預期,維持原有預測,預計公司2020-2022年EPS為2.41/ 2.93/3.38元,給予其2020年28倍PE,目標價74港元,較現價有17.3%的上升空間,維持“買入”評級。
安信國際稱,公共衞生事件對公司的影響主要集中在上半年,從目前的運營情況來看,各品牌的銷售情況均在逐漸恢復正常。雖然該影響還未完全消散,但考慮到安踏在體育品牌領域的龍頭地位和經營的穩定情況,安信國際認為隨着國內消費市場的逐步回暖,公司業績也將會得到快速恢復。此外,公司各品牌增長態勢依舊明顯並有望在未來持續。
安信國際表示,安踏於近日公佈了2020年Q1流水情況,其中安踏主品牌流水同比下滑20%-25%(此前指引為20%-30%的下滑),FILA流水中個位數下滑(此前指引為10%-20%的下滑),其他品牌流水同比高單位數下滑,在公共衞生事件影響下,整體表現均好於此前指引。拆分來看,安踏主品牌的大貨線下/兒童線下/線上銷售流水分別取得20%+下滑/25%左右下滑/中單位數增長,零售折扣約為7折左右,庫銷比超過5,線上銷售發力,庫存控制良好。FILA流水下滑情況大大好於此前預期,線下方面Classic/ Kids/Fusion分別實現20%+下滑/低單位數下滑/中單位數增長,線上增長為160%,實現了線上線下的產品互通,庫銷比增至8以上。其他品牌流水同比高單位數下滑,其中DESCENTE流水取得中雙位數增長,主要來自線上170%的高速增長。
安信國際還稱,Amer短期或將受公共衞生事件影響。海外公共衞生事件仍在蔓延中,對Amer來説,主要產品是冬季運動用品,雖然目前已不是銷售旺季,但公共衞生事件是否會持續更長時間還未知,海外國家也紛紛開始呼籲居家隔離,因此對產品的銷售而言或將受到一定影響。但長期來看,Amer的戰略佈局將不會出現太大變化,仍將以培育3個10億歐元的品牌為目標,並加快對中國市場的開發,使得安踏的國際佈局更加完善,因此短期的事件不會對長期策略產生太大變動。

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