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TCL電子(01070.HK)首季電視機銷量按年跌20.2%
阿思達克 04-17 17:13
TCL電子(01070.HK)公布今年首季度電視機銷售數據,由於去年同期美國渠道商大量出貨導致基數提高,加上今年疫情的雙重影響,首季度電視機銷量按年跌20.2%至673萬台,當中TCL品牌電視機銷量達427萬台,智能電視機佔比為88.1%。

海外市場首季銷量受疫情影響有限,但由於去年年初貿易摩擦不確定性加大,部分渠道商提前備貨引致北美去年同期銷量基數遠高於正常水平,首季海外TCL品牌銷量跌23.8%至311萬台,當中北美市場跌52.1%,歐洲市場維持增長,升43.9%。

中國市場方面,受疫情影響,2至3月份大部份線下門店停業,令品牌電視機銷量下降36.1%至116萬台,但期內線上銷量顯著提升74.2%,帶動公司2至3月份整體中國市場品牌銷量升9.8%。

公司預期,隨著內地疫情好轉,次季銷售將逐漸恢復增長;海外地區則會密切關注各地疫情發展,以及時調整全球供應及市場戰略。

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