創源文化(300703.SZ):2019年度淨利潤升41.7%至1.18億元 擬10派3元
格隆匯4月17日丨創源文化(300703.SZ)披露2019年年度報告,實現營業收入9.32億元,同比增長16.44%;歸屬於上市公司股東的淨利潤1.18億元,同比增長41.70%;歸屬於上市公司股東的扣除非經常性損益的淨利潤9205.43萬元,同比增長32.15%;基本每股收益0.65元,擬向全體股東每10股派發現金紅利3元(含税)。
報告期公司不斷加大國內外市場的開拓力度,報告期內,公司實現營業收入9.32億元,比去年同期增長16.44%。
差異化發展戰略:公司吸收具有多年從業經驗的人才,坐擁區域性產業鏈配套優勢,專注行業差異化細分領域,為國內外中高端客户提供個性化、時尚化、具有高附加值的休閒文化用品。公司的研發設計與市場團隊密切合作,準確判斷市場變化趨勢,快速反應,及時制定和調整創意設計方向與策略,並將創意設計方案有效地轉化為商品,實現銷售,獲取盈利。
研發設計方面:建立以產品創新為導向的互動性的研發機制。公司發揮設計研發優勢,配備國內外設計和產品開發隊伍,與美國零售商和品牌商建立品類的深入合作,多款產品憑藉精良的設計和符合市場流行的趨勢位於同品類銷售榜首,為後續進一步的戰略合作和持續的增長奠定了紮實的基礎。
市場方面:公司是外向型時尚文教、休閒用品企業,主打四大類文化消費產品:時尚文具類、手工益智類、情感社交類、其他類。公司主攻中高端文教用品,產品遠銷美國、歐洲、澳洲等40多個國家和地區。在持續穩定發展國外市場的同時,公司積極開拓國內市場,精準定位時尚文創產品,以研發設計為驅動力,將線上和線下渠道相結合,着力自主品牌建設。
技術創新方面:技術中心下設的技術研究室、試製部、精益部、工藝部、信息部等部門精密聯合,以客户需求為導向,利用SAP、CRM、SRM、MES系統,梳理和完善供應鏈流程模塊配置。導入精益生產模式,為提升生產效率提供快速有效的方法和途徑。公司大力進行機械化改造、引進新型生產線設備。
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