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元祖股份(603886.SH):部分募投項目變更和部分募投項目結項
格隆匯 04-16 17:31

格隆匯4月16日丨元祖股份(603886.SH)公佈,擬結項並將節餘資金永久補流的募投項目:“增加設備項目”、“信息化系統建設項目”、“物流倉儲中心項目”、“研發中心項目”和“補充流動資金項目”均已完成,擬結項並將節餘資金永久補充流動資金。

“營銷網絡建設項目”立項於2016年,相關項目投資成本系基於當時的商業環境及條件測算。隨着購置物業成本、租金成本、人工成本的提高及商業模式的變化,為降低投資風險,公司謹慎考慮了該項目推進落實的客觀因素,對門店的選址、預期效益等制定了更高的准入條件,本着對股東負責及謹慎投資的原則,公司結合當前該項目的實際建設情況和投資進度,將該項目達到預定可使用狀態的時間推遲至2021年6月份,同時對該項目部分募集資金的投向進行部分變更。

在目前線上業務快速發展的大背景下,從公司業務數據來看,電商平台對公司業務有明顯的增長輔助作用,且線上業務推廣帶來的業績增速明顯高於門店增長帶來的業績增速。為滿足企業未來發展需要,提升公司核心競爭力,公司適當的變更原“營銷網絡建設項目”6000萬元募集資金用途轉為“線上業務推廣項目”,預計該項目達到預定可使用狀態的時間為2021年6月。

“線上業務推廣項目”概況:公司擬加大推廣線上業務,包括天貓、京東等主流平台的官方旗艦店,並加大在外賣平台的建設與運營,建立多層次多平台的電子商務架構,豐富公司的業務種類,提升公司的核心競爭力、品牌影響力和盈利能力。

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