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長虹美菱(000521.SZ)一季度預虧2.5億元–2.9億元
格隆匯 04-14 23:56

格隆匯4月14日丨長虹美菱(000521.SZ)發佈2020年度第一季度業績預告,業績預告期間,預計歸屬於上市公司股東的淨虧損介於25,000.00萬元–29,000.00萬元,上年同期盈利6,052.66萬元。

報告期內,受新型冠狀病毒肺炎疫情影響,國內白電行業下滑明顯。公司受客户線下門店關閉及安裝配送受阻等因素影響,一季度銷售訂單需求大幅下降,導致一季度主營業務產品(冰箱櫃、空調、洗衣機等)收入大幅下滑;同時,利潤受部分固定成本費用攤銷、支出的影響,進而下降更多。受前述因素影響,本報告期內淨利潤與上年同期相比大幅下降。

為積極應對疫情帶來的不利影響,公司密切關注市場變化,積極把握市場機會、力爭化危為機。生產方面,公司緊急部署,積極組織復工復產,同時堅定貫徹“效率突破”的經營方針,挖潛增效、提效降本;銷售方面,公司加快營銷轉型推進,積極探索新的互聯網銷售渠道,如在線營銷直播電商、社交電商等來尋求增量。

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