藍色光標2020年Q1預計歸母扣非淨利1.45億至1.65億元，同比預增14%至30%
4月9日，藍色光標發佈2020年一季度業績預告，公司預計2020年1-3月歸屬上市公司股東的扣除非經常性損益的淨利潤為1.45億元至1.65億元，比上年同期增長14.29%至30.06%。
公告顯示，報告期內，由於疫情對公司整合營銷和國際業務產生了一定影響，但基於遊戲等行業的線上廣告投入大幅增加以及出海業務的持續增長，公司仍然實現了營業收入增長超30%；同時，公司繼續大力推進基於數據科技的營銷智能化轉型，並於今年陸續推出了以藍色光標服務與SaaS營銷平台模式相結合的“藍標在線”，以及佈局在線職業教育領域，幫助營銷人更好地把握數字化與智能化機遇的“藍標大學”兩個板塊，服務內容和公司的單位人效穩步提升；同時，由於公司有息負債相比去年同期大幅下降，本報告期內管理費用和銷售費用佔比持續下降；歸屬於上市公司股東的扣除非經常性損益的淨利潤保持穩健增長。
一季度，受新冠肺炎疫情影響，以數字經濟為代表的新經濟快速“補位”，遊戲、在線教育、在線辦公等多個行業實現爆發式增長。受益於泛娛樂領域和在線板塊的機會增加，藍色光標憑藉豐富的線上智能化自動創意製作、廣告投放、數據監測等營銷產品平台，得以在疫情期間持續遠程幫助客户智能下單，提供平台自動投放等服務，實現一季度營收及歸母扣非淨利潤雙雙逆勢增長。
值得一提的是，基於在智能營銷產品的投入與積累，以及當下在線營銷需求旺盛的大趨勢，一季度，藍色光標將二十多年的營銷服務積累和工具進行SaaS化和課件化，推出“藍標在線”和“藍標大學”兩個在線產品，實現智能化技術的滲透和商業化助力應用場景的不斷拓展，打開了多元業務的想象空間。未來，在線產品消費與服務需求將明顯增加，通過技術與工具賦能的在線產品將會為更多企業及營銷人員提供產品化服務，成為藍色光標新的利潤增長點，同時助推行業向智能營銷模式轉型升級。
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