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佳雲科技(300242.SZ):2019年業績扭虧為盈至849.29萬元
格隆匯 04-07 19:57

格隆匯4月7日丨佳雲科技(300242.SZ)披露2019年年度報告,實現營業收入55.29億元,同比下降1.45%;歸屬於上市公司股東的淨利潤849.29萬元,上年同期虧損12.51億元;歸屬於上市公司股東的扣除非經常性損益的淨虧損808.55萬元,上年同期虧損12.59億元;基本每股收益0.0134元。

報告期內,公司繼續夯實主業,深耕互聯網營銷行業,專注於提升廣告主服務能力,積極推進業務結構調整,發展多元業務,主動縮減盈利能力較弱的業務,同時加大了信息流廣告業務的投放。

報告期內,公司保持了在手機廠商商業化和搜索引擎營銷的頭部優勢。公司是百度、OPPO、vivo、小米、三星、華為等頭部媒體多年的核心商業化合作夥伴。報告期內,公司延續了百度五星級廣告代理資質,合作的業績規模排名也有所上升,獲得了“百度綜合服務能力獎”、“營銷創新傑出貢獻”等肯定。

此外公司延續了2019年vivo網服行業核心代理、OPPO電商金融行業核心代理資質、小米生活服務行業獨家代理、三星效果廣告核心代理資質,並於近期陸續取得了小米廣告2020年生活服務行業效果獨家代理、vivo2020年網服行業核心代理以及OPPO2020年效果廣告電商金融及遊戲雙行業核心代理資質,開闢了行業雙代理資質先河。除了手機廠商傳統的代理資源外,公司在2019年開始探索手機廠商品牌廣告的佈局,取得了vivo品牌廣告代理資質,成功幫助廣告主投放品牌資源。優質的手機媒體廠商資源、持續深度的合作關係,進一步奠定了公司在該細分領域的龍頭優勢。報告期內,公司獲得了“2019vivo最佳合作獎”、“小米2019最佳合作伙伴獎”、“小米2019最佳行業服務獎”等媒體獎項。

公司在2019年加強了在信息流、短視頻廣告領域的佈局,支撐公司業績穩步發展。2019年初公司取得了字節跳動旗下營銷平台“巨量引擎”的核心廣告代理資質,該平台聚集了今日頭條、抖音短視頻、西瓜視頻、火山小視頻、懂車帝等超級流量APP。巨量引擎營銷充分認可公司的廣告服務能力,給予了最大範圍的支持,包括與公司聯合舉辦營銷會議、根據客户消耗情況提供授信額度等。公司受邀參加“巨量引擎2019E-UP效果營銷大賽”,憑藉案例有道精品課《上分之路》、51米多多《以始為終逆向生長》分別斬獲教育行業“優化應用獎”與網服行業“智能應用獎”,之後又憑藉專業、高效、優質的綜合服務能力,榮獲巨量引擎年度“最佳增值運營合作伙伴”。

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