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旅游酒店业 | 政策持续加码旅游酒店业,看好行业未来发展空间
格隆汇 04-06 11:27

自疫情爆发以来,包括旅游酒店业在内的服务行业等均受到极大的影响。随着国内疫情逐渐得到控制,旅游业也逐渐放开管控,景区当地政府也出台相应的支持举措,来帮助旅游酒店业恢复元气。 

4月5日下午,厦门市出台《关于进一步促进旅游会展住宿餐饮业健康发展的通知》,鼓励A级景区实施免费开放,除按规定暂缓恢复开放的景区、景点外,2020年6月30日前,国有A级景区向市民游客免费开放,鼓励非国有A级景区参加免费开放活动。

在此之前,全国各地已积极开展了多项刺激旅游消费举措。 

1、全国景区陆续放开,政府加码旅游业

随着疫情逐渐好转,全国各地的娱乐行业逐渐放开。早在3月16日,我国已有3714家A级旅游景区恢复营业,复工率已超过30%。 

政府方面也在刺激消费出行方面,做足了功课。 

浙江省文化和旅游厅出台政策,面向游客发放10多亿元文旅消费券。 

常州市正式出台促进旅游消费的八项措施,包括受疫情影响较大的文旅企业向金融机构申请流动资金贷款,可获得政府的贴息补助;推出了3000万元“常州旅游消费券”,游客可在线上领取消费券,用于常州景区门票、餐饮住宿等消费补贴。 

...

另外一幅场景,安徽黄山景区现场开启了“人从众”模式,下图可以看到安徽黄山景区迎来了堪比国庆节的人流爆发盛况。只是,疫情还没彻底结束,带好口罩,谨防疫情再度传播才是真理。 

2、五一长假或成为2020年的第一个出游高峰 

飞猪数据显示,清明假期火车票和景区的预订量环比1周前增长超100%,多数预订为省内车段,酒店预订量环比增长约30%。而从实际观察的情况来看,很多景区也确实在清明节迎来了一阵巨大的人流量。

同程艺龙根据平台用户的机票、火车票、酒店、景区门票五一的搜索量分析发现,部分热门城市的五一关注度同比大幅上升。同程艺龙预测,如果国内疫情持续控制稳定,五一期间的5天长假或将成为2020年的第一个出游高峰,部分疫情低风险区域旅游复苏明显。

所以,随着疫情的逐步好转,同时注意防范的情况下,景区酒店业回归正常轨道,便指日可待。

3、关注旅游酒店业相关龙头公司复苏情况

兴证券食品饮料最新观点认为,一季报后,投资者可以重点关注餐饮、酒店、免税龙头公司复苏行情。虽然上周传出巴菲特减持航空股消息,且航空股股价大跌。但随着国内疫情早于全球得到控制,国内旅游、酒店将率先复苏。

中金表示,看好受国内外疫情影响较小,可保持稳健增长的标的;此外,长期看好文旅创新业态以及具有稳定盈利模式的标的。

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