自有應用流量變現業務收入大增 赤子城科技(09911.HK)年度經調整淨利潤升82.3%至1.09億元
格隆匯3月30日丨赤子城科技(09911.HK)公佈2019年度業績，於2019年全年，公司的客户合約收入為人民幣3.897億元(單位下同)，同比增長40.8%；毛利為2.615億元，同比增長84.9%；年內利潤為6841.5萬元，同比增長14.5%；年內經調整淨利潤為1.094億元，同比增長82.3%，每股盈利為0.082元。
公司是一家高速發展的全球化人工智能信息分發平台，以AI技術為基礎進行移動應用開發及提供移動廣告平台服務。截至2019年末，我們的移動應用及移動廣告平台服務已覆蓋全球200多個國家和地區的用户。基於兩大核心業務，公司建立了規模龐大的全球化流量生態，積累了豐富的用户行為數據，進一步升級了公司的人工智能引擎Solo Aware，並在此基礎上擁有了向不同的垂直細分領域發力的"流量+"的能力，為下一步的快速發展提供了更多可能。
2019年的自有應用流量變現業務的收入為2.437億元，同比增長162.2%，主要由於公司持續地開發及推出新款移動應用(特別是用户系統及遊戲應用)，並升級現有應用，以維持及吸引用户；加大力度推廣應用及增強應用的交叉推廣的協同效應亦促進公司用户羣體的增長及在2019年與一家位於中國的全球領先互聯網公司合作，加大了力度在中國市場推出及運營公司的移動應用。
2019年的移動廣告平台及相關業務的收入為1.46億元，同比減少20.5%，主要由於公司程序化廣告服務所得收入小幅減少，因為效果類廣告服務減少，該等減少被基於Open RTB的程序化移動廣告服務增加部分所抵銷，及進一步削減媒體採買業務，導致相應收入減少1080萬元。媒體採買業務減少乃由於公司於2017年減少中介媒體採買服務的策略。效果類廣告服務減少主要由於公司的廣告客户考慮到全球及地方經濟的不確定因素因而降低其對長尾流量的廣告支出。公司計劃將移動廣告平台與自有應用相結合，以提高廣告平台的流量質量。
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